Fidium Fiber
Floating On Air
As lead Art Director and Creative, I developed and executed Floating on Air, a fully integrated campaign designed to position Fidium as the country’s favorite fiber internet provider. The launch of Floating on Air led to back-to-back months of the highest new households on network in Fidium's history.
Spanning TV, social, radio, print, and digital, the campaign focused on emotional resonance over technical specs—highlighting the freedom and possibilities unlocked by great internet. The work stood apart in the category by celebrating what life feels like when you're truly connected.
Spanning TV, social, radio, print, and digital, the campaign focused on emotional resonance over technical specs—highlighting the freedom and possibilities unlocked by great internet. The work stood apart in the category by celebrating what life feels like when you're truly connected.
