Ford Credit
As part of a full-scale refresh of Ford Credit’s brand in 2024, I oversaw the development of a new visual identity—including updated typography, a comprehensive asset library, and digital templates. Working closely with strategists and copywriters, we translated brand objectives into a modern visual system optimized for social.
This work created a targeted, multi-platform social campaign crafted to identify with both first-time and returning car buyers. Our content was tailored by audience segments, using paid and organic formats across Instagram, Facebook, and YouTube.
The work reflected a creative shift for Ford Credit, introducing relatable narratives through recognizing real-life financial milestones.
This work created a targeted, multi-platform social campaign crafted to identify with both first-time and returning car buyers. Our content was tailored by audience segments, using paid and organic formats across Instagram, Facebook, and YouTube.
The work reflected a creative shift for Ford Credit, introducing relatable narratives through recognizing real-life financial milestones.
